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Marketing Services Director

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Position Details

Position Details

Advertising/Posting Title Marketing Services Director
Diversity Statement The University is especially interested in candidates who can contribute to the diversity and excellence of the institution. Applicants are required to include in their cover letter information about how they will further this goal.
Posting Summary

Provide effective leadership, oversight and project management for marketing, recruitment, and retention initiatives for new and existing on-campus and online programs with the overall goal to drive enrollments. Develop overall marketing and customer service plan in support of schools’ and colleges’ graduate and professional strategic initiatives. Manage marketing budget of over $2M across 40 programs and vendors. Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives. Liaise and work with University academic colleges and schools to ensure marketing communications are coordinated and support the marketing plan objectives and are an effective expenditure of resources. Oversee plan implementation.

Develop and manage customer relations/student services and marketing staff. Manage, direct and oversee the work of external vendors, ensuring standard procedures are followed, ROI data is collected, and terms and conditions of agreements are fully executed. Understand and affect the complex dynamic of a culture of continual program development with seamless, proactive marketing support within real constraints of time, ability and money. Serve as an integral member of the management team that drives strategic and marketing planning and initiatives. Oversee and analyze marketing data to inform project management, process improvement, and evaluation of recruitment and retention processes. Develop key metrics and maintain performance standards. Reports to the Dean.

Minimum Qualifications (or equivalent combination of education and experience)

Master’s degree in Marketing, Business Administration, or relevant field and six years related experience to include budget and project management and vendor oversight required. Knowledge of and experience with market research and current and emerging marketing trends and best practices, including strategies and technologies for leveraging digital, social media, and traditional initiatives and resources required. Understanding of how to market and recruit for online educational programs. Experience with CRM and data gathering, report development and analytics required. Effective leadership, personnel management and communication skills required. Demonstrated ability to work collaboratively with senior leaders and to create a work environment that engenders positive energy, creativity, and teamwork required.

Desirable Qualifications

Strong understanding of academia and academic administration highly desirable. Knowledge of Banner, Salesforce, Hubspot, Google Analytics, Microsoft Office applications and eMail marketing software desirable.

Other Information

9 month probationary period required.

Special Conditions A probationary period may be required, A probationary period may be required for current UVM employees
Category Advertising/Marketing/Public Relations/Communications, Executive Director
Job Type Full-time
FLSA Exempt
Hiring Min (Represents full-time (12 months, 1.0 FTE) equivalent salary. Must be prorated for jobs less than 12 months or 1.0FTE (Salary/12 x # of months x FTE)) 64000.00
Payband Max (Represents full-time (12 months, 1.0 FTE) equivalent salary. Must be prorated for jobs less than 12 months or 1.0FTE (Salary/12 x # of months x FTE)) 121600.00
Staff Hiring Band No Response
Staff Union Code NU

Posting Details

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Open Date 01/17/2018
Job Close Date (Jobs close at 11:59 PM EST.)
Open Until Filled No

Position Information

Position Title Administrative Srvcs Manager
Posting Number S1422PO
Department Continuing Ed - Administration/50100
Position Number 00021190
Employee FTE 1.0
Employee Term 12

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. How did you hear about this employment opportunity?
    • American Alliance of Museums
    • American Association for Affirmative Action
    • Burlington Free Press
    • Rutland Herald
    • CareerBuilder
    • St. Albans Messenger
    • Chronicle of Higher Education
    • Community Organization (Please specify below)
    • Consortium of Higher Ed LGBT Resource Professionals
    • Craig's List
    • Department of Labor
    • BostonWorks
    • Diverse Issues in Higher Education
    • Diversity, Inc.
    • Facebook
    • Glassdoor
    • HBCU
    • Job Central
    • HERC
    • HigherEdJobs
    • Hispanic Outlook
    • Indeed
    • Inside Higher Ed
    • Job Fair
    • JobsinvT
    • LatPro
    • LinkedIn
    • Listserv (Please specify below)
    • Monster
    • NAFSA: Association of International Educators
    • NCAA Job Market
    • NEACAC
    • PoliceOne
    • Seven Days
    • Trade Show/Conference (Please specify below)
    • Twitter
    • UVM Catamount Job Link
    • UVM Employee (Please specify below)
    • UVM Employment Web Site
    • Vermont JobLink
    • SHRM
    • Vermont Library Association
    • CUPA
    • Women in Higher Education
    • Workplace Diversity
    • NACUBO
    • Zip Recruiter
    • Other (Please specify below)

Documents Needed to Apply

Required Documents
  1. Resume
  2. Cover Letter/Letter of Application
Optional Documents